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Are You Participating in the Anti-Drug Campaign?

8/21/2001:   The National Youth Anti-Drug Media Campaign was created to educate and empower youth to reject illicit drugs. The campaign’s messages, begun in 1998, have become ubiquitous, from network television advertisements to school-based educational materials, from parenting skills brochures to ads in movie theaters. The campaign, sponsored by the Office of National Drug Control Policy (ONDCP), reaches Americans—both youth and adults—wherever they live, work, learn, and play.

Special outreach activities have featured prominent members of the entertainment industry. Frequent public service announcements on television feature ordinary youth identifying their personal "anti-drug" that keeps them from using drugs, for instance career plans, parents, a friend, or a particular plan for the future. Copies of the ads, a Media Tool Kit for Anti-Drug Action, reports on the effectiveness of the campaign, and other information can be found at http://www.mediacampaign.org.

"Majority Rules" is a special supplement that will appear in more than 400 newspapers across the country this fall. The newspapers are among the thousands participating in the Newspapers in Education program that provides newspapers to students in schools. The supplement focuses on the fact that most kids do not use drugs. Each participating Newspaper in Education manager will be looking for local drug-free success stories to publish in their supplement. Contact antidrug@aed.org for more information on how to participate.

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