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New PSAs Say Parents Don't Need to be "Perfect" to Adopt
Created by the Advertising Council, in partnership with the U.S. Department of Health and Human Services (HHS) Administration for Children and Families, the Adoption Exchange Association, and the Collaboration to AdoptUsKids, the PSAs are designed to help prospective parents realize "You don't have to be perfect to be a perfect parent. There are thousands of teens in foster care who would love to put up with you."
"This is the first federally funded adoption campaign that focuses specifically on finding homes for older children and teens in foster care," says Wade F. Horn, Assistant HHS Secretary for Children and Families.
The ads direct audiences to visit the AdoptUsKids website or call toll-free 1-888-200-4005 for more information on adoption from foster care. The television, radio, and newspaper ads and related posters are downloadable from the AdoptUsKids website.
The PSAs are an extension of the previously successful campaign, launched in 2004, which focused on the adoption of children ages 8 and older. In the first 18 months following the launch, calls to the AdoptUsKids toll-free number increased 236%.
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