"We have learned that having strong relationships with the local media becomes even more important during a crisis. They can assist you in accurately telling your story to the community and helping people understand the real work that we do. Don't hide; even when something bad happens in a program, there is an opportunity to build support through openness. Unless there has been malfeasance on the part of an employee, people want to understand the reality of the challenges in our work."
--Jim Blue, President & CEO, CEDARS Youth Services, Lincoln, Nebraska
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