The Positioning Process

1. Complete the situation analysis.
2. Analyze the competitive/comparative environment.
3. Understand constituent and potential constituent interests and unmet needs.
4. Define organization's distinctive competencies.
5. Identify gaps, needs, or unsolved problems.
6. Create alternative positions and define implications of each.
7. Select the most strategically advantageous position.
8. Create a strategic plan based on position.
9. Align the organization to fully occupy position in niche.