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CWLA and Hollywood Team Up for Hurricane Relief
CWLA hobnobbed with the stars in Las Vegas on Oct. 15 to raise funds for child welfare agencies directly affected by hurricanes Katrina and Rita. Demi Moore, Ashton Kutcher, Lance Bass, and Jessica Beal were just a few of the celebrities who walked the red carpet to participate in a celebrity auction at the Empire Ballroom benefiting CWLA and two other charity organizations.
The event was part of uBid for Hurricane Relief, a fundraising effort organized by uBid.com with Lance Bass, AJ Discala, and Pantera Sarah Productions. During the live auction and two-week-long online auction on uBid.com, participants bid thousands of dollars on an eclectic assortment of items, including outings with celebrities and guest appearances on TV shows. Numerous corporate pledges were also made on top of the auction proceeds. CWLA, the Brett Favre Fourward Mississippi Relief Fund, and RockWorks (in association with Ashton Kutcher) have divided the proceeds equally to directly benefit hurricane victims.
In Las Vegas, CWLA staff had the chance to speak directly with celebrities about the needs for children and families. President and CEO Shay Bilchik addressed the auction's entire audience, speaking about CWLA's work around the hurricanes, and more broadly about serving children, youth, and families.
"It was wonderful exposure for the League, our members, and the issues we care about," says Bilchik. "It also will provide a great opportunity for follow up with those in attendance in pursuing ways they may be able to support our work."
The live auction, conducted by Christies Auction House, included a golf outing with Brett Favre that went to the highest bidder at $15,000; snowboarding with Justin Timberlake that sold for $30,000; and a 1950s Chevy used in a movie and rehabbed with all the conveniences of today's modern cars that went for $60,000.
Singers Macy Gray and Marc Broussard, a Louisiana native, also gave musical performances during the celebrity event.
The auction received wide coverage by the Hollywood press and broadcast media, including appearing as the lead story on both Entertainment Tonight and Access Hollywood.
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