Child Welfare League of America Making Children a National Priority

 

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Home > Support CWLA > Corporate Support > Cause-Related Marketing and Cause Branding Initiatives

 
 

Neutrogena

Jeff Nugent, Worldwide President and CEO of Neutrogena and a Child Welfare League of America Board member, worked with CWLA staff to design the framework for the PRAC initiative and then helped to launch the effort nationwide by providing donations of cash and in-kind support.

Neutrogena Fundraising Support

Neutrogena has also been a loyal supporter of several fundraisers presented by Behind the Bench: The National Basketball Wives Association (NBWA)-the NBWA's annual Celebrity Golf Invitational and the NBWA's '98 All-Star Dinner event. More recently, Neutrogena supported A Nite to Unite for Kids, a dinner event presented by the Interactive Digital Software Association in October '98. All events were held to raise money and visibility for PRAC.

Additionally, Neutrogena has lent CWLA their marketing expertise. The PRAC logo and letterhead were created by Neutrogena's graphic arts department. And, Neutrogena continues to provide many of the mundane supplies and much of the printing PRAC needs to conduct everyday business, allowing the project to focus important resources on program, practice, and public education. Mr. Nugent chairs the 20-member PRAC Steering Committee.


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