Child Welfare League of America Making Children a National Priority

 

Child Welfare League of America Making Children a National Priority
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Home > Advertising > Periodicals > Child Welfare Journal Periodical Advertising

 
 

Child Welfare Journal Display Ads

Advertising Requirements

  1. Journal trim size is 6" x 9"
  2. Child Welfare is offset printed. Text pages print black only with no bleeds, unless a full page (no extra charge).
  3. Halftones/photographs: 133- to 150-line screen (lpi) with 266 to 300 dots per inch (dpi)
  4. Front and back cover prints 4-color.
  5. Electronic submissions are preferred. Please provide artwork formatted as a high resolution (300 dpi or higher) Adobe Acrobat PDF. When creating a PDF, please "include all fonts."
  6. Artwork not submitted as a PDF must be sent in a high resolution (300 dpi or higher) EPS, TIFF, or JPEG format. If submitting an EPS, please include all supporting elements (screen and printer fonts, logos, photos, clip art, etc.). Provide a paper laser, inkjet, or color proof for any format submitted.
  7. Halftones/photographs: 150-line screen (lpi) with 300 dots per inch (dpi). Photographs made for Web pages at a lower resolution (less than 300 dpi) are not accepted. If photographs are taken with a digital camera, settings must be on the maximum resolution allowed for the camera (eg. 3x, 4x, 5x) for printing purposes.
  8. Artwork will NOT be accepted in Quicktime, Microsoft Publisher, or word-processing programs such as Microsoft Word. Artwork made for Web pages at a lower resolution will not be accepted.
  9. If submitting art by e-mail, send to kdunn@cwla.org. Be sure to include a low resolution PDF for position/proof only. If e-mail is unavailable, a CD or flash drive may be shipped via U.S. mail or other shipper, is accepted and must be accompanied by a paper color proof or laser printout with colors indicated.
  10. If submitting copy only for classified ads, please submit in Microsoft Word or as hard copy. All classified ads will be designed and typeset by the publisher.
  11. Call Marlene Saulsbury at 202-688-4171 or email msaulsbury@cwla.org with questions about artwork specifications.
  12. Call Karen Dunn at 202-688-4157 or email kdunn@cwla.org with general questions about advertising.

Contract Terms

  1. Publisher reserves the right to reject advertising.
  2. Advertisers and/or agencies, jointly and severally, agree to indemnify and hold CWLA harmless from and against any loss, liability, or expense arising out of copying, printing, or publishing of advertisements.
  3. Cover orders may not be canceled.
  4. Guaranteed positions available for an extra charge and on a space-available basis. More information available upon request.
  5. Advertisers who do not complete a committed schedule will be subject to the short rate.
  6. Rates subject to change. Ninety-day advance notice provided.
  7. Cancellations or changes in order must be received in writing prior to the space reservation deadline. Cancellations received after the reservation deadline will be billed at the full rate.
  8. If new ad is not received by artwork deadline, ad from last insertion will be used.
  9. Payment Terms: 30 days from date of invoice; 1.5% interest per month thereafter.
  10. All forms of payment must be in US funds only.
  11. Ads appearing in Child Welfare Journal and Children's Voice will count toward a combined frequency rate for both publications. Frequency and combination discounts applied to advertising in 12-month time frame.
  12. Closing Dates:
Issue Date Reservations Due Materials Due
November/December 2011   Oct 16, 2011 Oct 23, 2011  
January/February 2012 Nov 20, 2011 Nov 27, 2011
March/April 2012 Jan 29, 2011   Feb 5, 2011
May/June 2011 Mar 19, 2011 Mar 26, 2011
July/August 2011 June 11, 2011 June 18, 2011
September/October 201 July 9, 2011 July 16, 2011

Ad Sizes and Costs

Type Size 1 x 3 x 6 x
Back Cover 51/2" x 8" $1,500 $1,300 $1,100
Back Cover (bleed) 61/4" x 81/8" $1,500 $1,300 $1,100
Inside Front or Back Cover 5" x 8" $1,000 $900 $800
Full Page 45/8" x 75/8" $800 $750 $700
Half Page (Horizontal) 45/8" x 33/8" $610 $530 $490
Quarter Page (Horizontal) 45/8" x 13/4" $450 $420 $360

Advertising Request

If you would like to advertise in Child Welfare Journal, use our secure online form, click here.




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