Child Welfare League of America

2009 CWLA National Conference Program Advertising

General Specifications

  • Program trim size is 8.375" x 10.875"

  • Bleed: full page only (no extra charge)

  • Halftones/photographs: 133- to 150-line screen (lpi) with 266 to 300 dots per inch (dpi).

  • Electronic submissions are preferred. Please provide artwork formatted as a high resolution (300 dpi or higher) Adobe Acrobat PDF compatible with Macintosh 9.2 system requirements. When creating a PDF, please "include all fonts."

  • Artwork not submitted as a PDF must be sent in a high resolution (300 dpi or higher) EPS, TIFF, or JPEG format compatible with Macintosh 9.2 system requirements. If submitting an EPS, please include all supporting elements (screen and printer fonts, logos, photos, clip art, etc.). Provide a paper laser, inkjet, or color proof with colors indicated for any format submitted.

  • Artwork must be submitted in CMYK (four-color process colors). RGB or PMS spot colors must be converted to CMYK.

  • Halftones/photographs: 150-line screen (lpi) with 300 dots per inch (dpi). Photographs made for Web pages at a lower resolution (less than 300 dpi) are not accepted. If photographs are taken with a digital camera, settings must be on the maximum resolution allowed for the camera (eg. 3x, 4x, 5x) for printing purposes.

  • Artwork will NOT be accepted in Quicktime, Microsoft Publisher, or word-processing programs such as Microsoft Word. Artwork made for Web pages at a lower resolution will not be accepted.

  • If submitting art by e-mail, send to kdunn@cwla.org. Be sure to include a low resolution PDF for position/proof only. If e-mail is unavailable, a CD or Zip drive formatted for Macintosh, shipped via U.S. mail or other shipper, is accepted and must be accompanied by a paper color proof or laser printout with colors indicated.

  • Call Marlene Saulsbury at 703/412-3160 or email msaulsbury@cwla.org with questions about artwork specifications.

  • Call Karen Dunn at 703/412-2416 or email kdunn@cwla.org with general questions about conference program advertising.




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